fox@fury
What's below *your* fold?
Thursday, Jan 8, 2004 @ 1:33pm
It's tempting when designing a page to just design 'above the fold', that is, the things that the user sees without scrolling. The term comes from the newspaper industry, where half of the front page is 'above the fold' and the less important half is 'below the fold'.

It's interesting because in newspapers it's a 50/50 split. In tri-fold letters it's a 33/33/33 split. On web pages though, especially weblogs, the majority of content usually exists below the fold.

Sippey gives a great viewpoint of exactly what several popular weblogs look like if 'the fold' didn't exist. It's got me thinking about how the value and function of sidebar navigations changes as one descends into the depths of a page.

Scott McCloud (of Understanding Comics fame) uses this perspective extremely well in his online comics, starting from the beginning.

My mind boggles at the possibility of melding Scott's comic model with the inverse chronology of a weblog...

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Aboutme

Hi, I'm Kevin Fox.
I've been blogging at Fury.com since 1998.
I can be reached at .

I also have a resume.

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As a user experience designer for Google, I led the design of Gmail 1.0, Google Calendar 1.0, and Google Reader 2.0.

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©2008 Kevin Fox

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